The name "Arara Azul Elixir" is inspired by the Arara coffee varietal, chosen to highlight the vibrant and exotic nature of the anaerobic fermentation process. "Azul," Portuguese for blue, reflects Brazil's linguistic heritage and symbolises the coffee's rarity and esteemed quality, akin to the Brazilian blue macaw's distinction. This name evokes the mystical allure of dawn's first light and the captivating essence of the natural world, encapsulating the unique experience offered by this exceptional coffee.
